Tag Archives: business marketing

Why Use A Freelance Writer

Why you need a freelance writerWhy do you need a freelance writer?

“We need to communicate better.”

How many times have you heard that one?   And the more important question comes next:

“What are we doing about it?”

Your words and messages are fuel for your business.  Your words inform, sell, motivate and help you grow.  They attract your customers’ attention and set you apart from the crowd.

A freelance writer doesn’t just craft ad copy and marketing

It’s not only advertising and marketing – or press releases and blogs.  Professional writing is needed in everything a business does.  Communications with employees, distributors, suppliers and donors is just as important as your messages to customers.  High quality writing conveys your core values of quality, service and professional behavior.

Using a freelance writer delivers this quality to you and your stakeholders.  Your messages will be effective, efficient, and on-strategy.

And, really, do you want to be writing and editing? Or something else . . .

And while your freelancer is at work, your focus stays where it needs to be:  On your business.

For more from Genesee Communications:



Improving Your Business Writing: Before You Hit Send . . .

improve your business writing simple ways toHave you ever struggled with improving your business writing?  For instance, drafted an email or report and then worried about grammar? Did you wonder if you made yourself clear?  Or, did you hit send too soon?

 Not trained in business writing?

If so, you’ll know that business writing  can be difficult because, let’s face it, you may not have had training in business communications.  You have your own job to do.

You can improve your business writing skills quickly, step by step

Since today’s world is based on communication,  how do you handle the challenge of improving your business writing expertise as quickly as you can? Many people have found success  using online editing software, blogs tips, or business writing handbooks. There are many out there.  One resource I highly recommend for every professional is the Purdue Owl Business Writing page which clearly organizes and addresses every topic from grammar to audience analysis.

But before you dive into business writing details, try using these simple steps first.  Then progress to your favorite resources. I predict you will see immediately improvement.  For an investment of less than ten minutes each time you write.

A Checklist: Before You Hit Send . . .

1.     Write once. Check twice. Read it aloud.

Put it aside. Read it aloud to someone across the desk. Imaginary if necessary.
This is the holy grail of all tips.  Why? Because the brain misses errors it just made. You will be shocked and amazed at what you will catch and how quickly your writing will improve!

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Quality Web Content: Which Sites Need It and How to Create It

quality web content and how to create it

If you determine your site needs quality web content, my plumbing buddy and some term paper tips can help you create it.

First, does your website need quality web content?

The simple answer is yes if you want to use that content as a marketing tool. Otherwise, take a step back and ask yourself why you are spending valuable time and money adding to your site – an ROI issue I’ll address in a later post.

So the short answer is, if you are writing content, be sure it’s well conceived and written.

Now for the good news, or bad news if you hated high school English: writing quality web content is simple if you recall a few basics about writing high school term papers. And  you don’t mind the twist of  two instructors “grading” your papers. Because both your clients and Google have expectations.

How to satisfy two audiences with quality web content: Google and your clients Continue reading