A bio must work hard for you in a few well-written sentences, and it can be a great workhorse in letting people know who you are and what you do. A great bio is the beginning of the trust-building process.
First things first. Don’t forget to be honest. But don’t be afraid to showcase accomplishments. Now let’s get going.
How to Get Started on Your Bio
To get started, let’s consider the elements:
- One-sentence summary of who you are and what you do for your clients. This is the great beginning. Promise just what you can do but don’t be shy. One formula you can use is, (YOUR NAME) is a (OCCUPATION) who helps (TARGET CLIENTS) to (RESULTS THAT YOU GET FOR YOUR CLIENTS).
Paula Jones is a public relations and media a consultant who helps non-profits find qualified donors through publicity and exposure in traditional and social media.
The Great Bio: Take Time to Analyze Why You’re Special and What You’ve Done
- Qualifications. Back it up with your qualifications. Mention your experience, education and other specialized training.
- Notable Clients. If you’ve done work for Fortune 500 companies, celebrities or influential people, don’t forget to include them in your bio (ask for permission first).
- Achievements. Mention awards and achievements! Remember, you’re telling the reader why they should care about you and why they should believe you.
- Uniqueness. How are you different from you competitors? If you have a distinct niche, service, or just a fascinating approach that makes you unique, let the readers know.
- Services. Are you for hire?! Mention the top services you offer.
- Affiliations. Let readers know your connections. List blogs, magazines or journals you write for. If you create other forms of content, such as podcasts or Internet radio shows, include them here. Include professional groups and memberships
- Testimonials. Weave in a couple of positive testimonials in your bio. Don’t be overblown. A testimonial that is objective is ideal.
- Photo. People want to see what you look like, so include a nice photo. Please smile. I know we profess not to be judgmental, but to be honest, we judge on looks.
- Call to Action. End your bio with a call to action. That’s why you wrote it. Definitely, let potential clients know if you have a promotion running and how to contact you.
The Long and Short of Writing a Great Bio
Some bios must be short, others long; some may require a more casual tone. You may want to write several and keep them on file.
For additional help, take a look at some sample bios of those working in your industry, and use those as a template.
But, make sure and get started. Having a great bio is like having a great handshake; it is an essential introduction and makes others glad they found you.