Category Archives: Business Writing

How to write a great bio: It’s your time to shine

youWhat does a Great Bio Do?
It says: Here’s what I do.
Trust Me.

A bio must work hard for you in a few well-written sentences, and it can be a great workhorse in letting people know who you are and what you do. A great bio is the beginning of the trust-building process.

First things first. Don’t forget to be honest. But don’t be afraid to showcase accomplishments.  Now let’s get going.

How to Get Started on Your Bio

To get started, let’s consider the elements:

  • One-sentence summary of who you are and what you do for your clients. This is the great beginning. Promise just what you can do but don’t be shy.  One formula you can use is, (YOUR NAME) is a (OCCUPATION) who helps (TARGET CLIENTS) to (RESULTS THAT YOU GET FOR YOUR CLIENTS).

For example:

Paula Jones  is a public relations and media a consultant who helps non-profits find qualified donors through publicity and exposure in traditional and social media.

The Great Bio: Take Time to Analyze Why You’re Special and What You’ve Done

  • Qualifications.  Back  it up with your qualifications. Mention your experience, education and other specialized training.
  • Notable Clients. If you’ve done work for Fortune 500 companies, celebrities or influential people, don’t forget to include them in your bio (ask for permission first).
  • Achievements. Mention awards and achievements! Remember, you’re telling the reader why they should care about you and why they should believe you.
  • Uniqueness. How are you different from you competitors? If you have a distinct niche, service, or just a fascinating approach that makes you unique, let the readers know.
  • Services. Are you for hire?! Mention the top services you offer.
  • Affiliations. Let readers know your connections. List  blogs, magazines or journals you write for. If you create other forms of content, such as podcasts or Internet radio shows,      include them here. Include professional groups and memberships
  • Testimonials. Weave in a couple of positive testimonials in your bio. Don’t be overblown.  A  testimonial that  is objective is ideal.
  • Photo. People want to see what you look  like, so include a nice photo. Please smile. I know we profess not to be judgmental, but to be honest, we judge on looks.
  • Call to Action. End your bio with a call to action. That’s why you wrote it. Definitely, let potential clients know if you have a promotion running and how to contact  you.

The Long and Short of Writing a Great Bio

Some bios must be short, others long; some may require a more casual tone. You may want to write several and keep them on file.

For additional help, take a look at some sample bios of those working in your industry, and use those as a template.

But, make sure and get started.  Having a great bio is like having a great handshake; it is an essential introduction and makes others glad they found you.

Why Use A Freelance Writer

Why you need a freelance writerWhy do you need a freelance writer?

“We need to communicate better.”

How many times have you heard that one?   And the more important question comes next:

“What are we doing about it?”

Your words and messages are fuel for your business.  Your words inform, sell, motivate and help you grow.  They attract your customers’ attention and set you apart from the crowd.

A freelance writer doesn’t just craft ad copy and marketing

It’s not only advertising and marketing – or press releases and blogs.  Professional writing is needed in everything a business does.  Communications with employees, distributors, suppliers and donors is just as important as your messages to customers.  High quality writing conveys your core values of quality, service and professional behavior.

Using a freelance writer delivers this quality to you and your stakeholders.  Your messages will be effective, efficient, and on-strategy.

And, really, do you want to be writing and editing? Or something else . . .

And while your freelancer is at work, your focus stays where it needs to be:  On your business.

For more from Genesee Communications:


Improving Your Business Writing: Before You Hit Send . . .

improve your business writing simple ways toHave you ever struggled with improving your business writing?  For instance, drafted an email or report and then worried about grammar? Did you wonder if you made yourself clear?  Or, did you hit send too soon?

 Not trained in business writing?

If so, you’ll know that business writing  can be difficult because, let’s face it, you may not have had training in business communications.  You have your own job to do.

You can improve your business writing skills quickly, step by step

Since today’s world is based on communication,  how do you handle the challenge of improving your business writing expertise as quickly as you can? Many people have found success  using online editing software, blogs tips, or business writing handbooks. There are many out there.  One resource I highly recommend for every professional is the Purdue Owl Business Writing page which clearly organizes and addresses every topic from grammar to audience analysis.

But before you dive into business writing details, try using these simple steps first.  Then progress to your favorite resources. I predict you will see immediately improvement.  For an investment of less than ten minutes each time you write.

A Checklist: Before You Hit Send . . .

1.     Write once. Check twice. Read it aloud.

Put it aside. Read it aloud to someone across the desk. Imaginary if necessary.
This is the holy grail of all tips.  Why? Because the brain misses errors it just made. You will be shocked and amazed at what you will catch and how quickly your writing will improve!

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