Category Archives: Business Marketing & Communications

Improving Your Business Writing: Before You Hit Send . . .

improve your business writing simple ways toHave you ever struggled with improving your business writing?  For instance, drafted an email or report and then worried about grammar? Did you wonder if you made yourself clear?  Or, did you hit send too soon?

 Not trained in business writing?

If so, you’ll know that business writing  can be difficult because, let’s face it, you may not have had training in business communications.  You have your own job to do.

You can improve your business writing skills quickly, step by step

Since today’s world is based on communication,  how do you handle the challenge of improving your business writing expertise as quickly as you can? Many people have found success  using online editing software, blogs tips, or business writing handbooks. There are many out there.  One resource I highly recommend for every professional is the Purdue Owl Business Writing page which clearly organizes and addresses every topic from grammar to audience analysis.

But before you dive into business writing details, try using these simple steps first.  Then progress to your favorite resources. I predict you will see immediately improvement.  For an investment of less than ten minutes each time you write.

A Checklist: Before You Hit Send . . .

1.     Write once. Check twice. Read it aloud.

Put it aside. Read it aloud to someone across the desk. Imaginary if necessary.
This is the holy grail of all tips.  Why? Because the brain misses errors it just made. You will be shocked and amazed at what you will catch and how quickly your writing will improve!

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Writing an Online Article to Inform & Entertain: Humor helps recall

Your clients want informative and educational blog posts and articles. Some information can be unpleasant or complex. Throw in some humor to make it more palatable and easier to recall. Here’s an example which throws out some difficult to digest information about the foods we eat.

The Wellness Chronicles:  I’m Scared In the Supermarket! 


Are you overwhelmed by food choices? I am.  According to the USDA, 19,047 new food products hit the grocery shelves in 2009.  And more have arrived every year. With so many options, how can we still choose foods wisely?

Lost in the grocery store jungle

As thunder rumbles from the produce section, I enter the supermarket feeling like a jungle explorer surrounded by strange and exotic species.

I plunge bravely with my wobbly-wheeled cart down the first aisle.

Brazen boxes and bags of highly processed foodstuffs promise, ” Hey there, I’m the new and improved miracle food. I’m organic, high-fiber, low-salt, all-natural — I taste great, make you skinny, get you healthy!”

I turn my cart, dodging fellow brave explorers; they’re on cell phones seeking moral support from base camp.

I weave through the towering displays. Oh, the tons of packaging, the overwhelm of sensory input, the humanity!  What kind of food is actually in these packages? Is it nutritious? Is it even food?

What is my food eating? Something shocking Continue reading

Quality Web Content: Which Sites Need It and How to Create It

quality web content and how to create it

If you determine your site needs quality web content, my plumbing buddy and some term paper tips can help you create it.

First, does your website need quality web content?

The simple answer is yes if you want to use that content as a marketing tool. Otherwise, take a step back and ask yourself why you are spending valuable time and money adding to your site – an ROI issue I’ll address in a later post.

So the short answer is, if you are writing content, be sure it’s well conceived and written.

Now for the good news, or bad news if you hated high school English: writing quality web content is simple if you recall a few basics about writing high school term papers. And  you don’t mind the twist of  two instructors “grading” your papers. Because both your clients and Google have expectations.

How to satisfy two audiences with quality web content: Google and your clients Continue reading