Seth Godin on Small Business Marketing — 175 Words to Remember

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In this interview from Inc. Magazine, marketing guru, Seth Godin, provides his short answers on small business marketing.
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The Interview

What marketing mistake do most small businesses make?
They believe in the mass market instead of obsessing about a micro market. They seek the mass market because it feels harder to fail–there’s always one more stranger left to bother. It’s the small, the weird, and the eager that will make or break you.

What’s the right mix for social networking?
Comment less, contribute more, retweet none. We need you to be generous, not Dan Rather.

Why are most marketing messages so dreadful?
Because marketing is an artifact of the industrial age, and the industrial age is about mass and volume and average stuff for average people, produced in bulk. Of course, once you have an assembly line in the works, you’re going to play it safe…

How can marketing and sales work more effectively together?
The Gordian knot disappears the moment marketing commits to making remarkable products that sales finds easy to sell.

Why are your responses so brief?
If I had worked less diligently on them, they would have been longer.

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My Two Takeaways

Think small: Obsess on a micro market.
Create a remarkable product: Selling is simple with a product worth selling.

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