Author Archives: marcywrite

Healthcare Email: Like the old-fashioned house call

house callsYour patients want to know and trust you

Ask patients and wellness clients and they will let you know they what they want.

They want to know and trust their healthcare providers personally.

For that reason, healthcare providers are turning to healthcare email marketing to acquire new patients and clients, either directly or through referrals. Like the old-fashioned house call, you, the healthcare provider periodically drops in. You can include in each email a bio or personal update. This personalizes your email “house call.”

Reach your community with healthcare emails

You can reach patients directly and use email to reach the healthcare community.

Patients, clients, and colleagues know that you are well-informed as the field rapidly changes. And that you care enough to keep them informed as well. Sending an information update on the latest methods for treating ailments, medical conditions, and diseases, or on the latest insurance changes, builds personal connections.

You have created a conversation, and today’s healthcare marketing is about conversation.

Reach distinct market segments

Healthcare email marketing is also cost-effective method of communicating with distinct audiences. You will communicate in a relevant way to each group. You may choose to send one set of articles via email update to patients and clients, another to colleagues.

For example, doctors, medical personnel, and wellness businesses can use healthcare email to promote themselves and their services by sending a “we-care” bulletin to patients. In addition, they can send important health advisories, news, information and alerts to other healthcare providers and colleagues.

Healthcare email marketing benefits:

  • Enables faster, better communication
  • Can reach market segments and audiences
  • Relevant and personalized content
  • Can be automated
  • Helps drive web traffic to your  website
  • Relationship builder
  • Less costly than traditional advertising media
  • Easier to collect data and track customer information
  • Increased exposure, no geographic boundary

How does your practice use healthcare email? Do you have concerns about using this type of marketing?

Want to learn more? Read more from the expert on healthcare and social media. The  Mayo Clinic holds trainings, webinars and offers memberships.



How to write a great bio: It’s your time to shine

youWhat does a Great Bio Do?
It says: Here’s what I do.
Trust Me.

A bio must work hard for you in a few well-written sentences, and it can be a great workhorse in letting people know who you are and what you do. A great bio is the beginning of the trust-building process.

First things first. Don’t forget to be honest. But don’t be afraid to showcase accomplishments.  Now let’s get going.

How to Get Started on Your Bio

To get started, let’s consider the elements:

  • One-sentence summary of who you are and what you do for your clients. This is the great beginning. Promise just what you can do but don’t be shy.  One formula you can use is, (YOUR NAME) is a (OCCUPATION) who helps (TARGET CLIENTS) to (RESULTS THAT YOU GET FOR YOUR CLIENTS).

For example:

Paula Jones  is a public relations and media a consultant who helps non-profits find qualified donors through publicity and exposure in traditional and social media.

The Great Bio: Take Time to Analyze Why You’re Special and What You’ve Done

  • Qualifications.  Back  it up with your qualifications. Mention your experience, education and other specialized training.
  • Notable Clients. If you’ve done work for Fortune 500 companies, celebrities or influential people, don’t forget to include them in your bio (ask for permission first).
  • Achievements. Mention awards and achievements! Remember, you’re telling the reader why they should care about you and why they should believe you.
  • Uniqueness. How are you different from you competitors? If you have a distinct niche, service, or just a fascinating approach that makes you unique, let the readers know.
  • Services. Are you for hire?! Mention the top services you offer.
  • Affiliations. Let readers know your connections. List  blogs, magazines or journals you write for. If you create other forms of content, such as podcasts or Internet radio shows,      include them here. Include professional groups and memberships
  • Testimonials. Weave in a couple of positive testimonials in your bio. Don’t be overblown.  A  testimonial that  is objective is ideal.
  • Photo. People want to see what you look  like, so include a nice photo. Please smile. I know we profess not to be judgmental, but to be honest, we judge on looks.
  • Call to Action. End your bio with a call to action. That’s why you wrote it. Definitely, let potential clients know if you have a promotion running and how to contact  you.

The Long and Short of Writing a Great Bio

Some bios must be short, others long; some may require a more casual tone. You may want to write several and keep them on file.

For additional help, take a look at some sample bios of those working in your industry, and use those as a template.

But, make sure and get started.  Having a great bio is like having a great handshake; it is an essential introduction and makes others glad they found you.

The Healthcare Writer: Try Natural Lighting for a Healthy, Happy Home

healthcare writer healthy happy home natural light

Want to have a healthier, happier home?  It’s easier than you think. Throw open the curtains!

Have you ever wondered why when you walk into someone’s home, it just feels great to be there? The house isn’t bigger than yours. It’s not better decorated. But you just love it – you just can’t put your finger on what that special something is.

Healthy, Happy Home: What Science Tells Us

Well you aren’t imagining things. There are many reasons a home truly is a “feel-good home.”  And scientists, interior designers and architects have not only discovered them, they have measured their actual physiological and psychological effects.

 Light Your Way to Your Own Healthy, Happy Home

So what can you do to create your own “feel-good home?” A number of elements create a feel- good home – privacy, sound, views, and more – but I will address one of the major players in this post — natural lighting.

You may have already realized you feel good when natural light floods your home. This post will tell you how much natural lighting makes a difference and how you can use it successfully so that will receive the full physiological and psychological benefits.

How Natural Lighting Affects the Body and Mind

First, a quick look at the hard evidence. According to James Spencer, associate clinical professor of dermatology at Mt. Sinai School of Medicine in New York, “there is no controversy about how natural light affects your mind and body.”

Natural lighting results in:

  • better sleep
  • a happier outlook
  • protection from autoimmune diseases
  • a boost in Vitamin D. When UV-B rays hit you, even through a window, vitamin D is manufactured offers protection against cancer, bone brittleness, heart disease, and a host of other ills.
  • pain relief  through the manufacture of chemical endorphins in your brain.

Not bad, for throwing open your curtains, eh?

Simple Ways to Increase Natural Lighting in Your Home

If you’re looking for additional ways to increase natural lighting and boost your health and mood, try these simple and inexpensive tips:

  • Make  sure your window coverings let in the maximum amount of light. Add sheers      beneath draperies for sunlight in the daytime. Pull draperies closed for privacy in the evening.
  • Use blinds that allow you to raise them entirely if you wish, exposing the entire window.
  • Wash the windows. Yes, even that film of grunge deflects light.
  • If possible, trim tree branches and foliage away from windows. If your windows are  blocked  you’ll have trouble gaining much natural lighting at all.
  • Only a few windows?  Large mirrors placed strategically not only increase natural lighting exponentially, they offer a brand new outdoor view. Or  lighten up by placing several small framed mirrors in an arrangement for a modern  mirrored wall.
  • Any good window covering consultant should be able to offer options for window      coverings that let the light in while keeping the room private and  moderating temperature.
  • Don’t forget the old standbys, using light-colored paint and adding reflective surfaces like metal and glass to your décor. That dark color on your wall may be considered chic, but it can absorb light.  Add wall décor or accessories with reflective surfaces to bounce light around the room.
  • Take a look at the framing around windows and doors. Painting those frames with a high-gloss light-colored paint will create more reflected light.
  • Furniture placement should allow light to “travel” through the room, not block its path.

How’s this for a bonus?  A house with excellent natural lighting uses up to 47% less electricity.  A boon for  the environment and your utility bill.

Enjoy getting started on your feel-good home today by just opening up the blinds.

Let there be light.

 How do you add natural lighting to your home? Secrets?